+ Web Posting : Under this plan details of seminar /MDP will be posted on Professionals and Institutes Page of the website thus providing very high visibility to your seminar/ MDPs. These pages are visited by Alumni, students and faculty of B-Schools.
+ Mailing Group Circulation : Under this plan a specific mail containing details of MDP/ Seminar will be circulated to CoolAvenues knowledge mailing groups. CoolAvenues has created following mailing groups dedicated to various functional areas i.e.
- Fin@CoolAvenues (for Finance),
- HR@CoolAvenues (for HR field),
- Mark@CoolAvenues ( for Marketing),
- Tech@CoolAvenues ( for MBAs working in Technology area),
- Entrepreneur@CoolAvenues (for entrepreneurs, VCs),
- Ops@CoolAvenues ( for MBAs working in operations area).
Each group is largest group in respective subject area in India.
Advantage CoolAvenues
Greater visibility
Compared to a newspaper where an advertisement has a shelf life of one day, posting at CoolAvenues is present for 30 days at the front end and is available forever in the archives thus reaching target audience in much effective manner. Moreover while at a newspaper or general newspaper, the seminar/ MDP advt might get lost due to high noise from other advertisement or might be complete missed, the posting at CoolAvenues will reach to its specific target as it is not posted as advt banner but put as a news announcement under special section.
CoolAvenues largest brand
CoolAvenues is the biggest network of MBA community in India with tie-ups with all the leading B-Schools and corporate. Membership of CoolAvenues e communities exceeds 45,000 members and they are the largest communities in India. The site is used exclusively by MBAs and corporate for various career-related issues
Single point information source
CoolAvenues.com has emerged as a single point for all information related to MBA in India be it placement data or be it getting knowledge articles related to various functional areas. HRAvenues- a mailing list for HR managers is the largest community of HR managers in India. CoolAvenues placement surveys for year 2002, 2001 and 2000 have been carried out by Business Today as BT-CoolAvenues placement survey in its April 2002,March 2001 and June 2000 issues. Apart from Business Today, publications like NewsWeek, The Hindu, Economic Times, Business Standard, Business World, Financial Express, Times of India, Rediff.com, ZdNet.com etc. regularly source information related to MBAs from CoolAvenues.com.
High Relevance /Specific target
Due to very focussed traffic on CoolAvenues- only MBA population- corporate, HR mangers, alumni, students, the quality of response is much higher compared to any other medium.
Low cost/ High Traffic
Compared to any other conventional medium, CoolAvenues is 90% cheaper and much effective in generating response as it reaches out to the target audience in minimum time and at extremely low cost.
To advertise on CoolAvenues Network, mail to seminars@coolavenues.com
