IIFT, New Delhi organizes the National Marketing Symposium 2010

 | August 19,2010 04:32 pm IST

Indian Institute of Foreign Trade (IIFT), one of the premier management institutes in India and a deemed university organized the ‘National Marketing Symposium 2010’ at its campus in New Delhi. The event was an initiative of ‘Brandwagon’- the IIFT Delhi marketing club.

The event was graced by some of the most renowned names from the corporate world. The brightest students of IIFT too pitched in to unravel the minds of consumers connected to brands.

Speaking on the occasion, Dr. R. M. Joshi, the Chairperson of the Management Development Programme (MDP) of IIFT said, “IIFT has a rich history of providing platforms for knowledge and opinion leaders by organizing seminars, workshops on topical issues of relevance. The symposium provided the students with a forward-looking educational and networking forum for addressing a range of timely opportunities and challenges in the dynamic business environment.”

As a part of this Symposium, the institute organized three engrossing panel discussion sessions. The inaugural session with its theme 'The Consumer Retention Route to Enhanced ROMI' was taken over by the keynote speaker Santosh Desai, MD & CEO of Futurebrands India Ltd. He began by stating “The need to build relationships with the customers is not just to increase Return on Marketing Investment (ROMI) but because growth needs to create value for the customers. Loyalty today is earned, not bought. Brand loyalty is not just about retaining customers but making them want to belong to the brand. It is something that comes from belief, certainty and deep comfort.”