IIM, Calcutta Professor Receives CMO Asia’s “Best Professor in Marketing Management” Award
| July 28,2010 02:20 pm IST
Professor Prafulla Agnihotri of Marketing Group of IIM Calcutta has been awarded with the Best Professor in Marketing Management given away by CMO Asia with CMO Council as its strategic partner and Stars of the Industry Group as a research partner, the same organisation who are behind the selection of The Asia's Best B-School Awards.
The Award consists of a trophy and a citation.
The event was held on July 23 at Suntech Convention Centre in Singapore.
This award of the highest stature is presented to Individuals who have surpassed several levels of its excellence and set an example of being a role model and exemplary leadership. Individuals behind the institution who are building their institutions through leadership, innovation, academic and industry interface and a supreme objective of building future leaders.
Dr. Prafulla Agnihotri holds a Master’s Degree in Management Studies (M.M.S.) and Ph.D. in International Marketing Strategy area from Jamnalal Bajaj Institute of Management Studies, Mumbai. He has about ten years experience in the industry- in sales, marketing and training, and over fourteen years of experience in academics. He has also completed a post-graduate Diploma in Training and Development from Indian Society for Training and Development (ISTD), New Delhi.
He is a Full Professor in Marketing group at Indian Institute of Management Calcutta. He teaches courses in Marketing Management, International Marketing, Services Marketing and Strategic Brand Management. He has recently co-authored a book titled Principles of Marketing with Philip Kotler, Gary Armstrong and Ehsan ul Haq and published by Pearson Education.
His major research interests are in Brand / Marketing Audit/ productivity, Customer Service Strategy, International Marketing Strategy and Global Competitiveness areas. Currently, he is researching on the role of home country government in promoting the global competitiveness of the firms emerging from that country. He has over twenty research papers published in several refereed reputed journals and magazines at national and international levels.
His research paper titled “Innovation and International Marketing Strategy- Sources of International Competitiveness: A Study of Automobile Industry” had received the best research paper award at the 10th International Annual Convention on Strategic Management for Firms in Developing Countries organized by Strategic Management Forum in association with S. J. Mehta School of Management, IIT Bombay in May 2007. He was declared the Best Teacher in Marketing Management at 16th Business School Affaire and Dewang Mehta Business School Awards in September 2008.