IIM Lucknow students orgainses street play to create road safety awareness at Index 2010

 | November 17,2010 01:37 pm IST

In a report on Road Safety by WHO earlier this year, India earned a dubious distinction on the issue of road accidents. With over 130,000 deaths annually, the country has overtaken China and now has the worst road accident rate worldwide.

This single statistic highlights the gravity of the situation we, as a nation, are facing today. With rising population and urbanization, the pressures on the existing infrastructure systems will only continue to rise, requiring us to be more vigilant of our behavior and road safety norms than ever before.


Taking cognizance of this serious situation, Index 2010, the biggest marketing event across B-Schools by IIM Lucknow, as part of its social initiatives, took up the challenge of getting this message across to the people of Lucknow and India. In a run up to the main event being organized on 20th and 21st of this month at Colvin Taluqdar College (Opp. Lucknow University), Index 2010 organized street play named “Jaagran – The Street Play” at Fun Mall. The play attracted participation of many colleges in Lucknow who enthralled the audience with their performances.


As the teams were entertaining the audience with their performances, in the process they were also effectively putting across the various factors leading to high accident rates, with drunken driving being the biggest factor. The other important contributing factors like low use of helmets, seat belts and speeding were also highlighted in the plays. The plays highlighted the lack of road safety in India and emphasized that unless there is a national commitment to reducing accidents there would not be much of a change. With citizens being very much a part of it, a major part of the responsibility lies with them, which they can fulfill by following the safety norms religiously.

 

The audience learned valuable lessons on road safety norms and social and legal implications of following them. Hope this initiative by IIM Lucknow Index stays in the minds of the people, so that we all can enjoy happy and safe life for times to come.

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