In conversation with Dr Neerja Pande, Director Jaypee Business School Noida

 | December 08,2011 03:03 pm IST

Jaypee Business School Noida, founded in year 2007, has made a good progress in a short span of three years with campus placements improved from 86% to near total. CoolAvenues spoke to Dr Neerja Pande, Director JBS on admissions, placements, ranking and more.



Tell us something about JBS MBA.

The programme emphasizes on a holistic development of the students giving them the required contemporary management knowledge and appropriate human skills to handle future management challenges strategically and create value for the organisation and the society at large. The curriculum is designed to give them sound foundation of basic concepts in every functional area of management with a focus on fundamentals and IT integration. JBS MBA is unique as it includes a mandatory social internship inculcating in the participants a sense of social responsibility and conscientious decision making.

What does JBS look for in a candidate?

The most important attribute which we look for in the candidate is their attitude towards learning and life, a desire to excel in whatever they do and a deep commitment towards improving self through continuous hard work and dedication. Students who have proven records of academic and professional excellence, good communication skills would definitely stand a better chance of selection but the most important attribute in the end is a positive attitude.


What are the important factors which are taken into consideration during the admission at JBS?

Some of the Admission criteria would be Graduation marks, CAT/MAT/GMAT Score, GD Score, PI Score, English Proficiency Test and Work Experience.


How much important a factor is work experience for admission in JBS?

It is an important criterion in the process of admission but you must appreciate that it is just one factor; in the end admission is going to happen on the overall performance and the uniqueness of your candidature.


Do you prefer candidates having engineering background over others? What was the student profile during last two years?

Our endeavour is to increase the diversity in the class room which is why we prefer a blend of all streams and background. We have a very good gender mix and recruiters have talked positively about this. Also, in case study and general discussions it is better to have a mix of students from diversified fields and background, which helps in solving the real life problems. In last two years we have had about 25-35% engineers in our batch.


What teaching pedagogy do you follow at JBS?

JBS has a rigorous academic schedule of six terms. The students are given a firm grounding of the subjects through class room lectures, case studies, audio video presentations, seminars, guest lectures, role plays and live projects.


What kind of support and guidance is offered by the institute to the students for placements?

A dedicated training and placement cell is functioning synergistically with faculty, student placement members and an active alumnus for JBS placements. The placement cell provides complete support to both students and companies during each and every step of the placement process.


How important are B-School rankings?

Some of the rankings are extremely credible and prestigious and provide a very important input to all the stakeholders in their decision making. But the body conducting such surveys, parameters on which ranking is done and the sanctity of the method used are critical when adopting this activity because at times it can also be misleading.


Which b-school would you benchmark JBS with?

JBS identity and ethos is very different from other business schools. Backed by the Rs 15,000 crore Jaypee Group, it is part of Jaiprakash Sewa Sansthan (JSS) a not for profit trust of the Jaypee Group. The benchmarking is with the philosophy encompassed in ‘Vidya Tatva Jyotisam’ which is ‘Education Enlightenment and Empowerment’.


We definitely have IIMs as centres of excellence in India and I am proud to have been associated with IIM Lucknow for more than twelve years and would definitely like to benchmark our academic processes and systems on the same rigorous parameters.


There is the issue that graduates in India are unemployable. What do you think?

Generalising the statement would be unfair to hundreds and thousands of Indian graduates who are highly employable. Let us try to answer what makes graduates employable. The most important attributes which have to be present in them are good communication skills, a lot of self confidence, very high energy levels and creative thinking and problem solving skills. It is taken as given that you will have the necessary technical and subject expertise. We at JBS are making a very earnest step in making our graduates not only employable but also entrepreneurial.


How do you maintain the quality of faculty at JBS when there is huge faculty crunch even at the IIMs?

JBS is a new generation business school established in the year 2007. A lot of faculty members joined us at the inception and initial stages and have been the reason for JBS achieving such a place of eminence in just about five years; not only are they academically and professionally extremely competent but their emotional involvement with JBS is also immense. Extraordinary infrastructure comparable to the best in the world, the advantage of location, quality of students and the support given by management for individual growth all contribute in making the whole experience of working with JBS an enriching one and today we are not only able to retain out best talent but are also able to attract very competent faculty from premier institutes.

What kind of job profiles students are offered during campus placements?

Most of our students, being without experience, are offered entry level executive/managerial positions. The largest employers are from the field of IT & ITES contributing 32% of total offers, followed by Engineering and Construction – 26%, BFSI – 17%; Research-10%, and Education-6%. Our placements have improved from 86% to near total placement for the batch of 2008-10. Few experienced students also have been offered lateral entries by some recruiters.

Does Jaypee Group absorb its own students on managerial positions? What percentage of students is absorbed within the group?



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Nephi on 01/03/12 at 02:41 pm

You can always tell an expert! Thanks for contributing.