Juices and More, an IIM Indore E-Cell initiative, completes 1 year of success

 | October 05,2012 01:11 pm IST

Students at IIM Indore believe that the most effective learning lies beyond the classroom. It lies in setting examples of entrepreneurial successes evolving out of hard work and business acumen.

Juices and More, or JAM in short was the brainchild of the E-Cell (or Entrepreneurship Cell) of the college and was mentored by Dr. D.L. Sunder from the faculty. Strategically constructed at the centre of all hostel blocks, JAM also serves as the regular hang-out spot for the students. What started off as a venture to provide the students with an assortment of healthy fruit juices and shakes is a full-fledged eating joint, a favourite among the crowds, exactly one year after its inception. In a short span of one year, the shop which is entirely run by students has seen a massive ramp up in terms of its offerings as well as operations. In a bid to serve the student community at IIM Indore better, JAM has also started providing eatables like sandwiches and corn chats as healthy alternatives to junk food during the year.

JAM owes its success to the dedication and team spirit of the E-cell which oversees its day-to-day operations, striving to provide quality service for 10 hours a day throughout the year.

In the words of the E-Cell Secretary, Mr. Karthikeyan R., It makes me feel proud to have been a part of JAM since its inception. We got an opportunity to learn various aspects of business which will be of greater help to us in the future.

Mr. Krishanu, a member of the JAM team adds, JAM gave small but important lessons in diverse areas which would help us run larger businesses in the future. The venture has truly embodied the spirit of entrepreneurship that is inculcated in the students of IIM Indore.

To celebrate the accomplishments over a thriving year, JAM ventures forward with renewed vigour with their motto of serving the student community of IIM Indore, and are all set to add a number of new items like noodles and coke floats to their menu. The immense support from the student community that the venture has received throughout the year bears testimony to the fact that when classroom learning meets an acute understanding of the potential market; success stories like JAM are born.