Modern Trade - The Amazing Consumer Journey: Guest Lecture by Kraft Foods at SPJIMR

 | September 18,2012 11:54 am IST

Mr. Gaurav Sharma, Associate Vice President of Modern Trade and CSD at Kraft Foods addressed the PGDM participants at SP Jain Institute of Management & Research (SPJIMR) on Modern Trade - The Amazing Consumer Journey.

He was accompanied by Ms. Pooja Venkatraman from the Employee Insights & Entry Talent at Kraft Foods. Mr. Gaurav Sharma has been working with Kraft Foods since November 2007 and has more than 11 years of experience. He has managed the Modern Trade vertical at Kraft Foods since January 2009.


During his interaction with the students Mr. Gaurav gave insights on modern trade and how it is different from the traditional trade taking the lecture forward by explaining certain market segments in which Kraft Foods is present like Expandable Consumption market. He also addressed the various formats of Modern Trade that Kraft has developed, distinguishing them based on certain parameters developed over years of research. During the session he played a video of his team involved in Modern Trade where they explained the advantages of being in the modern trade market and how they are envisaging the future. It was an interactive session involving constructive discussion on how modern trade has evolved over the years. He concluded the lecture by giving an insight on the future prospects of modern trade and the challenges that exist in this vertical.


Mr. Sharma also addressed the questions raised by the students and shared his experiences in formulating the strategies and key marketing points followed at Kraft Foods and the pedagogy followed in launching a new product.

The guest lecture was organized by the Placement Committee, 2012 which is an integral part of ADMAP (Assessment and Development of Managerial and Administrative Potential) program at SPJIMR. SPJIMR always strives to maintain strong relationships with industry leaders. The institute believes in providing first-hand information about the industry & the business environment with the help of the expertise & experiences of industry leaders and stalwarts.