Business Today Best B-Schools Ranking Year 2005
Business Today's latest issue has just hit the stands with Best B-school Rankings. Here, CoolAvenues re-produces some of their data: -
In a competitive market (and the B-schools market is a competitive one in India),
Monopoly Brands: boast brand equity scores between 4 and 6
Winning Brands: between 3 and 4
Distinct (or Excellent) Brands: between 2 and 3
Undifferentiated Brands: Between 1 and 2 and
Mediocre Brands: less than 1.
NR: Not Ranked (last year)
The Top 10.
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