EABS Students Adopt 15 Micro-Entrepreneurs on 60th Republic Day

EABS Students Adopt 15 Micro-Entrepreneurs on 60th Republic Day

It is difficult to imagine Indian cities without roadside small vendors. You can easily spot 10-20 small vendors occupy the prime spots at major shopping locations in India.

In fact the National Policy on Urban Street Vendors, 2009 recognizes street vendors, hawkers, pheriwallas, rehri-patri wallas, footpath vendors, sidewalk traders, etc, as an integral and legitimate part of the urban retail trade and distribution system. On the completion of India's 60 years, Europe Asia Business School along with Young Indians (YI) and World Entrepreneurship Forum (WEF) has adopted 15 urban street-vendors.

Ms. Monika Trivedi, Dr. Ganesh Natarajan, Dr. Nikhil Agarwal, Aditya Snacks Centre owner with an EABS student

EABS takes the first step towards this initiative by aiming to empower and enlighten its students by organizing a campaign for the promotion of Micro-Enterprises. Rightly named 'Microscope', the students of 1 year PGPM adopts diverse micro-entrepreneurs which range across sweet shops, wada pav vendors and florists to small grocery stores and sandwich vendors thereby getting an overall knowledge of the end-to-end business and opportunity to apply management concepts learnt in the classroom. Since all these micro-entrepreneurs largely operate in unorganized sectors, there is an immense potential of growth and improvement visible & untapped.

Dr. Nikhil Agarwal, Director EABS on this initiative said, "I personally believe that the Indian growth story should be inclusive. First of all it is not limited to urban rich or middle class, we have to provide adequate support to urban poor and rural class." He further added, "We should create capabilities at the bottom of pyramid, through this exercise, we are helping the road-side vendors to take the next step in value chain. Imagine a country with small vendors providing high quality stuff with high customer orientation".

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