JBIMS, Mumbai Concludes its Inter B School and Corporate Festival "Prayaag '09"

JBIMS, Mumbai Concludes its Inter B School and Corporate Festival "Prayaag '09"

Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai, recently concluded its Inter B School and Corporate festival Prayaag which was held from 23rd to 25th Oct 2009. Literally translated as a "confluence of thoughts", Prayaag is a festival that brings forth the expertise and talent of some of the best minds of the corporate and student world of today. And the festival at JBIMS, this season, did just that.

Prayaag '09, designed around the "Mine your Fortune" theme was aimed at highlighting the importance of the challenges to face, the hurdles to overcome and the battles to conquer to make one's way to success in these global times.

The event was inaugurated in the K. S. Basu auditorium of JBIMS, by Mr. Umesh Shrikhande, CEO, Contract Advertising. Mr. Shrikhande, an alumnus of JBIMS, enlightened the students about analyzing and choosing the right options in life while keeping the long term goals in focus throughout.

A major highlight this time round was the curtain raiser lecture by Mr. Prahlad Kakkar. Mr. Kakkar (Ad Guru), who is a well known personality in the field of advertising inspired the students to prioritise better while emphasizing on the art of risk taking. Union Bank of India was the chief festival partner for Prayaag this year. A number of very innovative and insightful events were held this year, a few of them being, From Dealers to Leaders - a test of one's risk appetite and decision making abilities, Fund of Funds - an online simulation of real life trading, Jewelhouse Rock - the theme treasure hunt event, Search for the Emerald- Marketing plan, The Road to El Dorado - Search for the best business brain, The Village - glimpse into commodity trading, Talk the Walk - exploring viral marketing etc. Various teams from B Schools all over the country, like the IIMs, XLRI, NITIE, MICA, NMIMS etc. won many of the pre launch and on-the-spot events.

Kwizkraft, the signature event of Prayaag, in association with UBI was held on the final day of the 3 day festival. As per tradition, corporate and B School students participated in large numbers. This year it was held at the Akashwani auditorium, within a stone's throw of the JBIMS campus and as per the Prayaag tradition, hosted by Mr. Dhananjay Shettigar of QuizMonks. "The response for Kwizkraft was overwhelming like it has been over the years. The rewards, however, were much greater totaling to almost Rs. 1 lakh." said Ms. Ami Kothari of Team Prayaag.

Various on-the-spot events and fun games were the few add-ons this season.

Through the years all the events have seen tremendous participation from B-schools in Mumbai and outside as also from the corporate world. This year Prayaag saw a footfall of about 3500 student and corporate entries. The partners for the various events this year were Union Bank of India, Zee Business, State Bank of India, Benchmark AMC, Bank of Maharashtra, Sify, Gitanjali, Spykar, McGraw Hill, LIC, Lacadives, Viva Cash Games, Barista, Dare2Compete.com, Incredible India, Radio partner RED FM and Esselworld. Prayaag'09, was conducted on a grander scale overall this season, with a total goodies bag of over 15 lakh worth prizes for its winners.

"Prayaag'09 has been a great success and been instrumental in bringing to the fore different ideas and perspectives in the various facets of management education", signed off Ms. Anita Shanbhag, the faculty coordinator of Team Prayaag.

Concluded.

* Contributed by -
The Corporate Relations Committee,
Jamnalal Bajaj Institute of Management Studies, Mumbai.

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