CEO Conclave 2009: Industry Leaders to Discuss Business Strategies for Rural India at IIM Lucknow’s Noida Campus

CEO Conclave 2009: Industry Leaders to Discuss Business Strategies for Rural India at IIM Lucknow’s Noida Campus
Theme: "Business Strategies for Rural India"
On December 11, 2009 at Indian Habitat Center, New Delhi

IIM Lucknow’s Noida Campus today announced the organisation of "CEO Conclave 2009: Business Strategies for Rural India". The conclave aims to bring together industry leaders who have worked in Rural India to discuss new innovations in Rural Supply Chain Management; how Distribution Models are being redefined;

Business Development Strategies for Rural Markets, Issues in Rural Health Care, Business Models for Sustainable Strategies in Rural Market and Shaping Rural Markets: Scenario 2015. The conclave will witness the participation of the industry experts, academicians, policy makers, etc. who will make the conclave a successful endeavor.

Despite proven past success in public and private efforts, the prospect for more creative solutions towards economic integration and development do exist. IIM Lucknow intends to organize a confluence of corporate and academic stalwarts to visualize strategies for creating value from rural opportunities. The congregation will also deliberate upon exterminating disparity at grass root level through these strategies.

The key speakers who have already confirmed participation are Mr. Sanjeev Asthana, President & CEO, Reliance Retail - Agri Business and Supply Chain, Mr. Ramesh Iyer, Managing Director, Mahindra Finance (MMFSL), Mr. Pradeep Kashyap, Managing Director, MART, Mr. Rajesh Gupta, President, Hariyali Bazaar (DCM Shriram Consolidated Ltd.), Dr. P. Namperumalsamy, President, Arvind Eye Care, Mr. Sachit Madan, Managing Director, Technico Agri Sciences (ITC), Mr. Vivek Bharti, President, Pepsico, Kartik Raina, Founder, Learning Facilitators.

‘We have been talking about inclusive growth for a long time, but in order to create a sustainable platform for inclusive growth it is necessary to have a deeper understanding of the Rural economy in India. Around 70% of Indian population still lives in villages and their aspirations, literacy levels and day to day challenges are very different from that of Urban India. IIM Lucknow in its 25th year is committed to try and bring solutions which can make sustainable growth a reality’ says Dr. Devi Singh, Director, IIM Lucknow.

'The rural economy of the country promises a good growth opportunity for the industry and marketers realise this. However what works in Urban India might not really work in Rural India. At IIM Lucknow we consistently motivate our student community, who are the future managers of tomorrow to develop unconventional leadership and challenge established theories. This seminar will expose our students to latest thought processes in the growth of rural sector and supplement their ideas and inspiration for a better tomorrow' says Prof. Amit Mookerjee, Chairman, WMP, IIM Lucknow Noida Campus.

Concluded.

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