The Theme of this year's summit is: R.I.P : Brand Loyalty: In Search of Resurrection. With a variety of choice of products in each segment, and 360 degrees information inflow, the customer today is pampered with an options galore. In such an era, how does brand loyalty as a concept sustain itself? Brand loyalty has seen dwindling significance in the past few years, and questions are being raised about the reasons for its decline, and probably, on a more important note, what can the marketers do to keep their target audience hooked on to their products?

In such a situation of contrasting opinions and contradictory facts, the students of FMS decided to tackle the issue head on. Inviting eminent personalities from the industry, calling in aspirants of marketing and pitching them on the same platform, Markibrand intends to discuss and dissect the concept of brand loyalty to the hilt. Experts who have agreed to grace the dais include (in no particular order):

" Mr. Tarun Puri, MD & GM, Nike India
" Mr. Anupam Vohra, MD, Kellogg's India
" Ms. Manmeet Vohra, Director - Marketing, TAG Heuer
" Mr. Punit Modhgil, Director - Enterprise Marketing, Microsoft
" Mr. Prasad Narasimhan, CMO, Virgin Mobile
" Mr. Manishi Sanyal, GM - India, LVMH Watch & Jewelry
" Mr. Rajiev Grover, Director - Mobility & Consumer Marketing, Hewlett Packard
" Mr. Anil Manan - Vice President, Mccann Erickson
" Mr. Prakash Dharmarajan, President, Ogilvy & Mather
" Mr. MS Gadhok, Category Head, RTE Division, ITC
" Mr. Sameer Satpathy, Head Marketing - Consumer Product Business, Marico
" Mr. Prakash Bagri, Director - Marketing (South Asia), Intel
" Mr. Santosh Desai, CEO, Futurebrands

As may be observed from the list, the who's who of the industry will be there. So don't miss this opportunity. Be there and learn from the best in what promises to be an event full of knowledge, wisdom and inspiration.

Concluded.

Contributed by -
Media & PR Committee,
FMS, Delhi.