VGSOM, IIT Kharagpur Oragizes Retail Week

VGSOM, IIT Kharagpur Oragizes Retail Week

Corporate and Media Interaction Group of VGSOM, IIT Kharagpur recently organized a Retail week for the entire batch. This included Guest lecturers from two highly knowledgeable personalities from the Retail sector and was supplemented by lectures from faculty.

The Event kicked off with a Guest Lecture by Mr. Samresh Shah, Sales and Business Development, Capegemini India. Mr. Shah had addressed the issue of “Succeeding in a Volatile market”. He discussed in length about the trends that are expected in the coming years, the growth prospects involved and the future of the Retail industry in India.

This was followed by enthusiastic participation from the students who voluntarily indulged in various learning activities which included presentations on hot topics like “The future of Retail Market in India”, “The emergence of Youth as the prominent target for Retail Industry” and a case study presentation. To cap it off a Retail Quiz was organized by the Quiz Committee of VGSOM.

The week culminated with an interaction session with Mr. Anshul Asawa, East India Head, HUL. Mr. Asawa talked about the changing orientation of retail Marketers with the focus shifting on Shoppers. He also talked about numerous techniques involved in retailing like Identification of Key Value Items and different strategies involved in Retailing and communication with the customers.

The fun filled lecture sessions and activities lived up to its promise and provided the students with a spark to ignite their curiosity in the fast developing field of Retail. The enthusiasm among the students was palpable and the active participation of Faculty only added to the rich learning experience. The event showcased that VGSOM was a torchbearer in organizing innovative summits like the Retail week and the previously organized Leadership week.

Concluded.

Contributed by -
Saurabh Mishra,
IIT, Kharagpur.

MBA Alumni \| MBA Students \| MBA Aspirants \| MBA Forums