B - School News

 

NITIE, Mumbai Holds Workshop on Mumbai's Dabbawallas
"Mumbai's Dabbawallas - A Complete Management Workshop!"

Previous


Fig. Forces Governing Competition in an Industry

  • Threat of New Entrants: The experience curve of the hundred-year-old dabbawallas serves as a huge entry barrier. No one could possibly replicate this supply chain network that uses Mumbai's jam-packed local trains as its backbone.

  • Current competition: Dabbawallas face competition from fast food joints and office canteens. Since neither of them serves home food, the dabbawallas core offering remains unchallenged.

  • Bargaining power of buyers: The rates of the dabbawallas are as it is so nominal that one simply wouldn't bargain any further. Also, their monopoly status negates any scope of bargaining from their customers.

  • Bargaining power of sellers: The use of minimum infrastructure and a total aversion to technology ensures that they are not dependent on suppliers.

  • Threat of a new substitute product or service: Nobody has thought of one yet!

    Next


    Send this article to Friend


    Contributed by -
    Karthik A J,
    PGDIM - 12,
    NITIE, Mumbai.