"Business Today Best B-Schools Ranking"

Business Today Best B-Schools Ranking
Year 2005

Business Today's latest issue has just hit the stands with Best B-school Rankings. Here, CoolAvenues re-produces some of their data: -

In a competitive market (and the B-schools market is a competitive one in India),
Monopoly Brands: boast brand equity scores between 4 and 6
Winning Brands: between 3 and 4
Distinct (or Excellent) Brands: between 2 and 3
Undifferentiated Brands: Between 1 and 2 and
Mediocre Brands: less than 1.

NR: Not Ranked (last year)

The Top 10

2005 Rank	2004 Rank	2003 Rank	School	Brand Equity Score	Brand Equity 2004
1	1	1	IIM A	5.48	6.75
2	2	2	IIM B	2.44	2.91
3	6	8	FMS	2.09	1.35
4	3	3	IIM C	1.95	1.96
5	4	4	XLRI	1.53	1.50
6	7	5	IIM L	1.50	1.20
7	14	NR	IIFT	1.33	0.80
8	5	6	Symbiosis	1.26	1.38
9	8	7	JBIMS	1.21	1.16
10	17	10	NMIMS	1.10	0.65

The Recruiter's Top 10

2005 Rank	2004 Rank	2003 Rank	School	Brand Equity Score	Brand Equity 2004
1	1	1	IIM A	4.02	5.40
2	2	4	XLRI	2.43	2.55
3	12	7	IIM L	2.17	0.88
4	22	NR	IIFT	1.60	0.46
5	4	3	Symbiosis	1.38	2.01
6	10	9	FMS	1.38	0.95
7	20	8	K.J.Somaiya	1.38	0.48
8	6	11	IIM C	1.37	1.63
9	7	5	IMT	1.33	1.28
10	14	21	NMIMS	1.33	0.74

The Wannabe MBA's Top 10

2005 Rank	2004 Rank	2003 Rank	School	Brand Equity Score	Brand Equity 2004
1	1	1	IIM A	6.42	7.16
2	2	2	IIM B	3.80	3.40
3	4	8	FMS	2.54	1.92
4	11	NR	IIFT	2.10	1.06
5	NR	NR	ITM	1.96	0.00
6	3	3	IIM C	1.65	2.24
7	25	18	Amity	1.57	0.31
8	NR	NR	Alliance	1.29	0.00
9	23	NR	TISS	1.27	0.41
10	10	10	IIM I	1.04	1.28

The Student's Top 10

2005 Rank	2004 Rank	2003 Rank	School	Brand Equity Score	Brand Equity 2004
1	1	1	IIM A	5.38	7.20
2	2	2	IIM B	2.92	2.80
3	3	3	IIM C	2.78	2.31
4	4	5	FMS	2.25	1.87
5	9	9	S.P.Jain	2.03	1.00
6	15	10	JBIMS	1.87	0.81
7	10	7	Symbiosis	1.87	0.95
8	11	16	ICFAI	1.55	0.91
9	6	4	IIM L	1.43	1.43
10	19	19	MDI	1.39	0.51

Click here to post your views/ comments/ experince/ or just debate on this Best B-school Ranking given by Business Today...

Related readings:
+ IIMs Snub MBA Rankings by Indian Media
+ The Maya of B-School Salary - by Dr. Madhukar Shukla

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