President of Bharti Airtel Ltd. Delivers Inaugural Talk at Serveskriti 2007 at FMS-Delhi

President of Bharti Airtel Ltd. Delivers Inaugural Talk at Serveskriti 2007 at FMS-Delhi

The session was followed by the presentations of Taksha - The Annual Business Paper Competition, the theme of which was based on the concept of Serveskriti. The judges had a tough time deciding the winners with brilliant minds from premier B-schools presenting their brilliant ideas.

Finally, the teams from FMS were declared as joint winners with IIMA team ending up a close second and IIT Kharagpur bagging the second runners-up prize.

Day 2 started with an insightful session on 'Redefining Services: The Technology Way'. The session witnessed participations from Mr. Ashwani Koul, Regional Manager - Influencer Sales, IBM, Ms. Priyadarshini Narendra, Associate Director, Technopak Advisors and Mr. Aloknath De, ST Electronics. The session was chaired by Prof. M. L Singla of FMS. Topics on effective leverage of technology by various companies and the role of Service Oriented Architecture (SOA) in defining and delivering an 'on demand' business model. The session led to some interesting conclusions like the feasibility of the evolution of a 'before demand' business model over the existing 'on demand' business model.

The sessions were followed by a Movie Marketing Workshop taken by Mr. Tarun Tripathi, Head Marketing, Yashraj Films. This alumnus from St. Stephens and IIM-L left his job to venture into the unexplored world of movie marketing. His innovative marketing mantras encouraged students to traverse the turf of India's biggest industry - Bollywood.

The event concluded with an intriguing performance by Chennai's famous theater group Evam, which is an entrepreneurial venture of B-school graduates. The group captivated the audience through the creative enactment of their popular play "Python Hyssssteria".

Capturing the essence of Serveskriti-2007, Prof. Jay K. Mitra, Dean FMS, said, "Experience economy is the driver of the global economy and ultimately people are living to experience a moment of truth for themselves."

Prof. Mamkoottam, the convenor of the seminar, said "Experiences are very critical for today's consumer and motivated employees are paramount for memorable experiences."

"With stalwarts from the corporate world sharing their insightful thoughts and valuable experiences, the seminar proved to be a great learning experience for all the students," said Kailash Karthik N., Secretary - Seminars & Conventions Committee after the event.

Serveskriti 2007 was a platform for the students to interact with some of the great minds from the business fraternity and also display their creativity and professionalism. It truly represented the spirit of the course and its culture - the culture of service!

Concluded.

Contributed by -
Anand Prakash Dujari,
Secretary,
Vista - Media Relations & Communications,
Faculty of Management Studies, New Delhi.

MBA Alumni \| MBA Students \| MBA Aspirants \| MBA Forums