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Synapse 2K5: The Marketing Seminar at IIM Kozhikode
Marketing Gurus Converge at IIM Kozhikode
On July 23-24, 2005

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The speakers who will address the seminar participants are (in random order): -

  • Mr. R Balakrishnan (Balki),
    National Creative Director, Lowe

  • Mr. Harish Bijoor,
    CEO, Harish Bijoor Consults Inc.

  • Mr. Sandeep Budhiraja,
    Associate Director, A.C. Nielsen ORG-Marg

  • Mr. V. K. Chandrashekaran,
    VP Sales & Marketing, Regional Head - India & SAARC, Dr Reddy's Laboratories

  • Mr. Hemant Mallik,
    VP (Foods) Marketing, ITC

  • Mr. Ravi Prasad,
    VP Marketing, Godavari Fertilisers and Chemicals Limited, Murugappa Group

  • Mr. S. Ramachandran,
    Consultant Littler Associates (Ex-VP, Sterlite Industries, Amaron Batteries)

  • Prof. Atul Tandon,
    Director, MICA (Mudra Institute of Communications, Ahmedabad)

  • Mr. Gibson Vedamani,
    CEO, Retailers Association of India

These speakers from the highest echelons of industry and academia will discuss a variety of topics at the seminar, such as: -

  • Making of Cult Brands

  • Indian Footprints, Global Sands

  • Branding Efficacy in Emerging Markets

  • Challenges in Rural Marketing

  • The Changing Face of Retail

  • B2B Branding

  • Understanding the Mind of the Indian Consumer

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Contributed by -
Media Cell,
IIM Kozhikode.