The key to remain abreast of competition in the corporate world is 'Sustaining Your Competitive Advantage'. While B-school students are taught and tested over how to sustain competitive advantages for their brands and companies, there are promising B-schools that evolve around their own competitive advantages, and Department of Management Studies, IIT Delhi (DMS, IIT-D) is one of them.

Business Schools in India today are warehouses of huge management talent pool in the making. The storage and processing procedures are what demarcate one warehouse from the other. If a B-school does nothing to aggrandize the managerial acumen of its wards, it would always remain a warehouse. But to evolve, make a mark among so many excellent B-schools in the country, it is not enough to be a warehouse. The need of the hour is to be a Processing Center for Managerial Brains, and DMS, IIT-D seems to have read this writing on the wall.

While the name IIT may strike to everyone an image of a very technical institution, it is a little known fact that IITs are making a conscious attempt to imbibe all disciplines into their repertoire, all the time taking care not to deprive each of them of their sanctity. An MBA course at IIT carries the essence of IIT, but only the ethical and moral fabric of IIT - to be complete, honest and enriching. A look at the students coming out of DMS, IIT-D would sure make this clear.

DMS makes sure its wards are given the best of education and managerial exposure. Unique courses like Health Care Management are offered to the students apart from the mainstream curriculum to give them an insight into various requirements of the market. To do complete justice to this, Prof. Stan Kachnowski of Columbia University has been invited to hold sessions for this course. Prof. Kachnowski floated this course for all the students of DMS as an elective and students enrolled for this course were engaged in a Two-Day Intensive Workshop on Healthcare Management, which was presided over by Mr. Jonathan White, Senior Vice President, Worldwide Technology and Business Innovation, Pfizer Inc.

Mr. Jonathan White flew in from New York to judge a business plan competition at DMS, IIT-Delhi. The competition was part of Healthcare e-governance course conducted by Prof. Stan Kachnowski. Both Prof Kachnowski and Dr. White were impressed by the quality of students. "You all have lived by your truly word-class reputation and I am thoroughly impressed," said Dr. White while addressing the class after the competition. Some students of DMS, IIT-D are also pursuing their summers at Pfizer Inc., USA.

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* Contributed by -
Parthasarathy N.,
Department of Management Studies,
IIT Delhi.