NITIE's Mandi Helps Students Put into Practice Theoretical Management Skills

NITIE's Mandi Helps Students Put into Practice Theoretical Management Skills

August 1st brought a contended smile on the faces of the students of the Management Batch of 2009 of NITIE. On this day, each student of NITIE puts into practice all theoretical management skills learnt in class by selling the educational products made by an NGO, Navnirmiti, and all this for a social cause enabling disadvantaged children to get a basic education.

Conceptualized by Prof. T. Prasad, Mandi stands as a hallmark in NITIE's curriculum as it integrates the theoretical principles of statistics, managerial economics, marketing and basic market research with their practical application. It is a unique socio-marketing initiative, and in that NITIE is the first business school in India to adopt the experiential method of teaching.

The central purpose of MANDI is three-fold. Firstly, to make a difference in the lives of thousands of children who lose out on basic education. Secondly, students practice the classroom concepts of Marketing, Principles of Management, Business Economics, and Accounting in the real field. Thirdly, this unique event intends to impart an additional dimension to the learning of the students who buy these toys.

The entire amount collected is donated to the NGO Navnirmiti which provides the event with toys (for sale) in the first place. Last year's efforts went towards the education of many children - slum dwellers, tribal children and the children in special schools.

The inauguration of an event with such a noble cause was done by none other than Ms. Nandita Das, a lady associated with a number of NGOs catering to the educational empowerment of children and society as a whole. She stressed on the fact that unless we believe in something that we do, we can't put in our best foot forward and neither can we achieve the desired results. The inspiration and the drive to do the work has to come from within.

Ms. Nantita Das & Wg. Cdr. Surendra Malhotra at "Mandi 2007" Organized by NITIE-Mumbai

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Contributed by -
Rohan Paul,
Student Media Cell - IMpress,
NITIE Business School, Mumbai.

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