Mr. Subhinder Singh Prem, MD, Reebok India

Mr. Atul Joshi, CEO, Subhiksha

Mr. Atulit Saxena, Senior VP, Future Brands

Mr. Satyaki Ghosh, VP – North, Spencer's Retail

Mr. Ashish Kapur, MD, Yo! China

Mr. Rajnish Wahi, Chief Officer – Business Development, E-City Ventures

The Welcome Address was delivered by Dr. Harsh Vardhan Verma, Faculty of Marketing at FMS Delhi, wherein he shared his perspective on the changing face of retail in India, while taking a closer look into the minds of the Indian consumer. Dr. Varma later on chaired the panel in the first session inviting interesting questions from the audience.

Mr. Subhinder Singh Prem, MD, Reebok India, started the session with an "India Poised" video. He emphasized on the rapid changes coming up in the Indian retailing environment and went on to explain the success factors and requirements for tapping different Indian consumer mindsets. Mr. Singh focused on the field of luxury retail and spoke on the importance of understanding the psyche of the Indian consumer. He left the students enthralled with his captivating presentation.

Mr. Atul Joshi, CEO, Subhiksha, is a marketing professional with two decades of experience across diverse industries such as consumer goods, telecom, financial services and retail. Mr. Joshi said that retailing is not a business but a concept. He discussed the mass-retailing concept in India and gave an insight into the hugely successful model of Subhiksha.

Mr. Atulit Saxena, Senior VP, Future Brands, has brand experience of nineteen years with the likes of Nokia, Nestle, and Dabur. Mr. Saxena put forth the idea of a world of free brands irrespective of conception, production, marketing origin and control. He also talked about certain interesting facets of retailers depending on their behavior of operation, categorizing them into Servants, Monkeys, VIPs, Cost Warriors, and many others.

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Contributed by -
Abhishek Sipani,
Media Relations,
Faculty of Management Studies, Delhi.