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Samiksha at NITIE-Mumbai Aims at Integration of Theory & Practice

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Samiksha at NITIE-Mumbai Aims at Integration of Theory & Practice

Conceptualized to promote greater interaction between the industry and academic community, Samiksha aims at integration of theory and practice through better communication between the industry and management students.

The crowd of more than 200 budding managers received insights on the topic "Demand Driven Supply Chain: Benefits & Challenges" from eminent personalities, like: -

  • Mr. Rajesh Kalra, Client Partner, Bristlecone International

  • Mr. Suprajit Ganguly, Head Service Delivery, Future Group

  • Mr. Aditya Pickle, Principle India Business, Aqua Logistics

    A Demand-Driven Supply Network (DDSN) is one method of supply chain management which involves building supply chains in response to demand signals. This sort of network orchestrates dynamic far-reaching supply chains across the extended enterprise. Demand-driven supply chain models are playing an increasingly important role in helping managers translate these concepts into effective decision-making processes. In addition, their integration with data-driven models for marketing and sales, otherwise known as "marketing science", has enhanced the firm's capability to identify and pursue holistic strategies for maximizing net revenues.

    Recent advances in fact-based methods for supply chain management have opened up opportunities for its coordination with demand management. These developments include: -

  • Transforming the company's business from a push to a pull system to synchronize supply with demand

  • Implementing postponement strategies that delay product customization to reduce the impact of volatile demand

  • Contingency planning for the acquisition of products with short life cycles

    The presentations were later followed by a panel discussion moderated by Mr. L. Ganapathy, Professor NITIE. The topics of discussion included: -

  • Major Cost Cutting Areas in FMCG

  • Applications of VMI (Vendor Managed Inventory)

  • Information Sharing between FMCG Giants & Retailers

  • Risk Management Techniques Undertaken for DDSN

  • Demand Planning Techniques Adopted in India Versus Western World

    Says Chandrashekhar Bulusu, a management student at NITIE, "The session was very informative and helped us build new perspectives about supply chain management as it was centered around the customer. Industry interactions like these are very beneficial for the students and help in adding an extra dimension to the knowledge that we acquire in class."

    Concluded.


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    Contributed by -
    Rohan Paul,
    Student Media Cell - IMpress,
    NITIE Business School, Mumbai.






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