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IIM Kozhikode Students Continue to Break Barriers, Launch Own Production House

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As expected of IIM students, one can see the use of various management concepts like product placement, buzz marketing and viral marketing for the movie. Initially, the curiosity for the movie was generated through posters and word-of-mouth publicity. Currently, the film's trailer is being promoted online - http://www.youtube.com/watch?v=LKRMxhkiyAM and also being shown across various campuses and is generating quite a buzz about the film. Also, it is being planned to be premiered across other IIMs and prestigious B-schools.
It has already become a hot topic of discussion on various B-school portals and chat groups. The website for the production house will be soon launched. It will be an interactive website where the viewers can exchange their views about the movie. It will also have additional promotional material, like additional shots, behind the scenes and interviews with the makers and actors. Besides, the website will be a common platform for amateur filmmakers, where they can discuss and learn more about film-making. There will also be contests for amateur film-makers, where the winner will be judged on the basis of ratings awarded by the viewers. The makers of the silent film are expecting a much better response once the movie is showcased in various film festivals and on prestigious platforms.

Poster of First Silent Movie 'Deceit', Produced by IIM-K Students

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Contributed by -
Media Cell,
IIM Kozhikode.