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AIMS'05: IT Thought Leaders Share their Vision at IIM K AIMS 2005, the two-day Annual IT Management Seminar of the Indian Institute of Management, Kozhikode (IIMK) was held at the institute's picturesque campus in Kozhikode (Calicut), Kerala, on the 20th & 21st of August, 2005. The event was organized by AbaKus, the Systems interest group at IIMK. TCS and Satyam were the sponsors of the event, which was supported by NASSCOM. Rediff.com was the media partner for the event. The event featured a wide array of top IT proffesionals from across the industry discussing on the theme "IT India: Crossing the Chasm". The theme reflected the highly dynamic nature of the IT industry today with its constant paradigm shifts that often creates a gap between intention and execution, or a digital divide in the population. The event was inaugurated by Dr. Krishna Kumar, Director, IIM Kozhikode, according to whom, IIM Kozhikode was one of the most efficient management institutes in the country. He emphasized on how the management techniques taught as part of the curriculam were implemented with great success in the administration and management of the institute itself. He stressed that seminars like these were essential to familiarize the students with the latest developments in the dynamic industries. The seminar was kick-started with a thought-provoking session by Mr. Ajit Balakrishnan, the founder and CEO of Rediff.com, on "Entrepreneurship in e-business: Current challenges and future perspectives". He gave an account of the struggles and setbacks faced by him during the early days of Rediff.com, its listing in the NASDAQ and the subsequent collapse of all internet stocks. He drew a parallel between the industrial revolution and the internet one, and stated that since it took nearly a century for the former to occur, it was fallacious to expect the latter to happen overnight. The session continued with Ms. Jessie Paul, Chief Marketing Officer, Wipro Technologies, speaking about how branding is both an art and a science. She remarked that a brand is not about advertising and public relations alone, and must deliver its promise to attain the affection and respect of customers. "In today's scenario, the key for any brand is sustainable, experiential differentiation," she said. She took took several examples to demonstrate how a brand should be unique in a context to be successful. Contributed by - |
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