MICA Inaugurates 15th Batch of PGPCM Students

MICA Inaugurates 15th Batch of PGPCM Students

The Mudra Institute of Communications, Ahmedabad (MICA) inaugurated the 15th batch of its flagship course, the Post-Graduate Programme in Communications Management (PGPCM) at its campus in Shela.

20 students have enrolled for this course after undergoing a rigorous admission process consisting of the CAT / GMAT, MICA's own admission test - the MICAT - followed by rounds of Group Exercises and Personal Interviews.

Also present for the function were the students of the recently inaugurated Executive Post-Graduate Programme in Communications Management (PGPCMX) and the Post-Graduate Programme in Crafting Creative Communications (PGPCCC).

The chief guest for the occasion was Mr. Rahul Kansal, Brand Director, Times of India Group of newspapers. He has been instrumental in conceptualising campaigns such as Lead India and Chalo Dilli successful, which have gone on to receive global accolades. Citing some examples that have engaged the consumer rather than being a one-way communication, Mr. Kansal spoke to the students on the changing paradigms in the field of marketing.

The Director of the institute, Prof. Atul Tandon, affectionately called PAT by his colleagues and students, addressed the gathering. "Effective education harnesses the minds of individuals, helps them evaluate and interpret various issues. MICA teaches you how to exercise choices and take decisions as a manager and handle the responsibility that comes with it," said the Director.

The meritorious students of the 14th Batch of PGPCM students were given awards for their academic performance over the last year. Indranil Goswami bagged the Director's Award for Academic Excellence, while Tanvi Sudhir Sikand and Arati Anand Jere were the runners-up.

Also part of the proceedings for the day was the Sankalp Scholarship Award, which has been instituted by the institute's theatre festival, Sankalp. This scholarship derives itself from the funds generated during the fest, and aims to promote education among financially backward but meritorious girl children in the nearby village of Shela. The first recipient of this scholarship is Ms. Subhan Salimbhai Kokhar, who will be pursuing her eighth standard.

The programme concluded with a vote of thanks from the registrar, Mr. K. G. K. Pillai, thanking all involved and was followed up by lunch.

Concluded.

Contributed by -
Team Interface,
Media & PR Wing,
Mudra Institute of Communications, Ahmedabad (MICA).