Annual Marketing Summit 'Srijan' to be Held at IMI, Delhi

Annual Marketing Summit 'Srijan' to be Held at IMI, Delhi
Theme: "Marketing: Emerging Trends, Approaches & Challenges"
On August 29-30, 2008

Srijan is the Annual Marketing Summit organised by Promethean, the Marketing Club of International Management Institute (IMI), New Delhi. It attempts to act as a platform for future managers to learn about the latest and most important

trends in industry from experts and leading marketers through a plethora of events including case studies, research papers, panel discussions, etc. Since industry interaction is an essential link between the academic and business worlds, Srijan forms the bridge between the present and future marketing practitioners.

About the Summit

Srijan, IMI's Marketing Summit, is intended to serve as an integral forum for the marketing community within and beyond IMI, enlightening how the new age marketers have inclined towards the ever-growing, hugely-popular methods, styles, innovations, as well as an opportunity to build personal and professional networks. The Summit will feature panel discussions focusing on relevant contemporary trends in marketing. The Summit will be held on 29th and 30th August 2008.

Theme

Marketing: Emerging Trends, Approaches & Challenges

Each Panel discussion will have 5 speakers, comprising of 3 speakers from the corporate world and 2 management students. Both student participants will present their Research Papers for 10 minutes each, followed by the speakers from the corporate community presenting their views on the topic for 20 minutes each. The student participants will be shortlisted from among B-schools' applicants on the basis of a research paper competition (to be announced in first week of August 2008). The audience will include delegates from corporate organizations as well as Management Students. The speakers will be from various leading organizations of various designations mentioned below:

I. CEO / CMO
II. National Marketing / Sales Head
III. President - Marketing / Sales
IV. Vice President - Marketing / Sales

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