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Latest Discussion on CoolAvenues Forums

Ashish Patil, VP & GM, Creative & Content, MTV Networks India, Addresses Students at MICA

The Mudra Institute of Communications, Ahmedabad played host to a guest lecture by Mr. Ashish Patil, Vice President & General Manager, Creative & Content of MTV Networks India Pvt. Ltd. recently. The lecture was held under the auspices
of the MICA Lecture Series (MLS), a student initiative started with the purpose of bringing the best minds from industry to campus.

Mr. Patil addressed a gathering of around the 150 students from the flagship programme PGDM (Communications), the Executive Program (PGPCMX), and also students and faculty from the Southern Methodist University, Texas, USA, who are presently in MICA on a study tour. He shared with the students consumer insights which influenced the design of shows like the Roadies, MTV Bakra and Ghoom (the first Fully Faltoo film). He threw light on the aspirations of the young generation, what makes them tick, and how MTV was utilising those triggers to strike a popular chord with the youth of today. Some of the topics touched upon by Mr. Patil were the positive state of mind of the youth, twinsumerism, and the importance of style, personalization and the need for double impact in half the time. Mr. Patil also shed some light on 'Colors', the latest Hindi general entertainment channel which has been launched recently.

MICA Students Facilitating Mr. Ashish Patil of MTV Networks India Pvt. Ltd.

As Chinmaya, a first year student put it, "It was so cool! He really gave us great insight into how we are. It's what we feel and that's what he expressed."

Concluded.

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Contributed by -
Team Interface,
Mudra Institute of Communications, Ahmedabad.