Marketing Research Festival 'Ulhaas 2009' Held at IIM Calcutta

Marketing Research Festival 'Ulhaas 2009' Held at IIM Calcutta

The event was partnered with firms like T.I.M.E., Kolkata Port Trust, VLCC, Hindustan Times, Red FM, and Channel 10. Wild Stone, SBI Life Insurance, Starmark, Turtle, CRY provided live projects which were disguised as games, which ensured that companies obtained results free of any distortions or biases. The partners also had a great opportunity to increase brand awareness and test waters for new product launches.

IIM Calcutta Students Having Fun During "Ulhaas '09"

During the entire duration of the process, the enthusiasm among the students was palpable, the energy and the effort that the students of IIM-C put into make an impact was incredible. Every participant had some prize to be won, and the teams that had designed the games will subsequently be judged based on the effectiveness of the research and the impact it will have.

Not surprisingly, Ulhaas has over the years managed to carve a niche for itself in the thoughts of the business makers in the country and in the hearts of the Kolkatan public. The students signed off with a promise to be there again next year.

Concluded.

* Contributed by -
Paul Savio & Rohan Mahajan,
External Relations Secretaries,
IIM Calcutta.

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