SPJIMR, Mumbai Celebrates Annual Businees Event, "OJAS '09", in Association with Microsoft

SPJIMR, Mumbai Celebrates Annual Businees Event, "OJAS '09", in Association with Microsoft

This year the S. P. Jain Institute of Management Research and the TATA Group in association with Microsoft celebrated the maiden voyage of its all integrated business festival, OJAS. The very word 'OJAS' traces its origin to the Vedas -

it is a mixture of eclectic elements which give birth to a perennial fount of vitality, vibrancy and endurance. It is a celebration of the power which resides in each one of us and manifests itself in forms like diligence, creativity and intellect. The event spanned across the 13th, 14th and 15th of February 2009 - three unforgettable, high-octave days - that drew participants from the elitist B-schools in India as well as the corporate power-houses of the day. OJAS brought together the worlds of Finance, Marketing, Operations and Information Management by uniting the four flagship events of each specialization - Khoj, BhavITva, Shrinkhla and Buzz-aaR.

KHOJ, the Annual Equity Research Festival of SPJIMR, was held for the seventh year running. Conceptualized as an annual event to encourage business school students to prepare themselves for careers in capital markets, KHOJ has rapidly become the premier equity research competition in India. FMS-Delhi along with ICICI Prudential and SPJIMR-Mumbai with Reliance Industries bagged the first and second prizes respectively.

Buzz-aaR, an initiative of the 2008-2010 Batch of Marketing comprised of three events. 'Destination India' challenged students to develop ad campaigns to market India as a tourist destination in the present context. 'Good Ad Great Ad' graded participants on the scores they gave to award-winning ads depending on how close they were to the rating given to those ads by the Bombay Ad Club. 'Gyaan Buzz-aaR' was a panel discussion on 'Creativity and Innovation in Advertising' with distinguished members from the media industry having their say on advertising ideas in the communication industry.

BhavITva, from the Information Management (IM) stream, for the first time since its conception, featured three new exciting events in addition to the panel discussion namely the B-Plan Competition - 'Excogenation', 'ITerati', the quiz cum simulation game, and 'ACE IT', the case study competition. Bizcussion, the panel discussion, saw industry experts air their view on whether IT can be the driving force of business in a downturn.

Participants Taking Part in BhavITva during "OJAS '09" at SPJIMR, Mumbai

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Contributed by -
Sripradish Kapikad,
PGDM, Batch 2008-10,
S. P. Jain Institute of Management & Research (SPJIMR), Mumbai.

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