Marketing Continuum 2009 at SJMSOM, IIT Bombay Concludes Successfully

Marketing Continuum 2009 at SJMSOM, IIT Bombay Concludes Successfully - Brings out Melange of Ideas

Attended by stalwarts from the Marketing and communications domain and abuzz with media attention, the students of Shailesh J. Mehta School of Management successfully conducted their Annual Marketing Conclave - The Marketing Continuum 2009. The Continuum is a rolling seminar series that is organized every year, by the students of SJMSOM, IIT Bombay.

Each Continuum brings together eminent speakers from the industry as well as academia. These seminars focus on issues and challenges faced by the Indian Industry. The students benefit from the valuable insights gathered during the interactions with the speakers. The seminars are well attended by delegates from prominent organizations, distinguished alumni, students from other B-schools and the various departments of IIT Bombay.

The Event

The Marketing Continuum is hosted by Marktrix, the marketing club of SJMSOM. The theme for the Marketing Continuum 2009 was "New Age Marketing - Challenges and Strategies." The event was inaugurated by Dr. Karuna Jain, Head of the Dept, Shailesh J. Mehta School of Management, IIT Bombay. The event included discussions, lectures and business games covering a wide range of topics like relationship marketing, rural marketing, interactive marketing, experiential marketing & technology marketing.

The honourable guests at the Marketing Continuum were -

Mr. Paritosh Joshi, CEO, Star CJ Network India Pvt. Ltd.

Dr. (Mrs.) Pragnya Ram, Group Executive President, Corporate Communication, Aditya Birla Group

Mr. Sudhanshu Vats, Vice President, Hindustan Unilever Ltd.

Ms. Darshana Bhatt, Marketing Head, Loop Telecom

Mr. K. V. Sridhar - National Creative Director, Leo Burnett India

Mr. Niteen Bhagwat, Executive Director and CEO, Cogito Consulting

The Talks

The Keynote address was delivered by Mr. Paritosh Joshi, President, Star India Pvt. Ltd. His talk was centred on New Age Marketing theories and practices. He spoke about the shift of companies towards customer empowerment and co-creation. He stressed that around 40 percent of new product innovations now come from the customer and he also spoke about the benefits of crowd-sourcing. He gave a fitting start to what soon turned out to be a day of novel discussions and interactive sessions between the students and practitioners of marketing.

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Contributed by -
Gunjan Gulati,
Member, Public Relations Team,
Shailesh J. Mehta School of Management, IIT Bombay.

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