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Illumina '05: The Annual Diwali Mela at MDI, Gurgaon The most popular festival of the year, Diwali, is just around the corner. The transition from darkness of thought to the "illuminating" knowledge of action is what Diwali stands for and this is amply reflected at MDI, Gurgaon through their Diwali mela, Illumina. Illumina is a fun-filled extravaganza, which draws crowds of over 10,000, in a single day over just eight hours. This year, Illumina is slated to be held on 30th October. Corporate bigwigs like Aditya Birla Group, PNB & Reckitt Benckiser were official sponsors for the event last year. This year, Illumina enjoys the association of Philips, Hindustan Lever Ltd, IFFCO TOKIO and a lot more corporate with whom talks are in their final stages. Illumina seeks to unveil the psyche of the Indian consumers. By exposing them to various games designed by the students of MDI, an accurate market research is conducted. The games provide a source of entertainment to the visitors, and are designed on the lines of various popular serials and Hindi movies. All the games are managed entirely by MDI's students, right from conceptualizing the game to designing the props, to handling the execution. Importantly, these games showcase MDI's talent at conducting top-level Market Research. People come in large numbers to play these challenging games and walk away happily into the sunset, with their well-earned rewards. The gamut of catering stalls which provide a large variety of sumptuous food items for the crowd and the number of gifts that Illumina gives away, promises to give the Diwali mela the silver lining it needs. To sum it up, Illumina '05 promises to offer a fun filled evening for everyone, a perfect way of getting into the festive spirit of Diwali. Concluded. Click here to post your views/ comments/ experience on this... Contributed by - |
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