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Healthcare & Pharma Professionals of the ISB Organise a Unique Conference
Hyderabad, November 26, 2005: The Healthcare Club of the Indian School of Business (ISB) hosted a unique conference - "ISB Healthcare & Pharma Summit 2005: Innovations & Opportunities" - on November 26, 2005. Doctors and professionals from the Pharmaceutical, Medical Devices, and IT-Healthcare industries of the Class of 2006 organised the event.
"The ISB has pioneered a trend in attracting students from diverse professions to pursue management education. It is encouraging to see doctors joining the ISB programme. I am proud to see them demonstrate the initiative to enhance the knowledge and understanding of the healthcare and pharma industries with a view to increasing their managerial capabilities," said Prof. M. Rammohan Rao, Dean, ISB. The Summit had distinguished speakers such as Alok Mishra, MD, Johnson & Johnson Medical; Kewal Handa, MD, Pfizer; and Dr. Ajit Dangi, Director General, Organisation of Pharmaceutical Products of India. Apollo Hospitals was an important participant at the conference along with Ernst & Young India, Sanofi-Aventis, and several IT companies connected with the Healthcare and Pharma industries such as TCS, Satyam, Cognizant, and Accenture. Delivering the keynote address, Dr. Pratap Reddy, Chairman, Apollo Hospitals, said that India needs to position itself as a global healthcare destination that is cost-effective and does not compromise on quality. Analjit Singh, Chairman, Max India Limited, and ISB Executive Board member, spoke on "Changing Healthcare Needs - Customer or Patient". He said that there was one factor that distinguished a customer from a patient, and that was fear. "As long as the fear factor ruled, the patient remains focused on treatment, but the moment he/she gains reassurance from the doctor that all is going to be well, the patient is transformed into a customer," he said. Contributed by - |
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