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SPJIMR Students Create Platform for the Differently-abled Children Through Ehsaas'05 As we move through our lives, it is rare that we come across instances that so impress us that we are left with no option but to be enthralled. Ehsaas'05 gave us one such opportunity. Ehsaas'05 was an event organised for the differently-abled by the students of the S. P. Jain Institute of Management and Research, Mumbai on the 19th of November. The event began with a Panel Discussion on disability and impairment, chaired by Mr. Nishit Kumar, Director of Cause Promotion and Head of the Management Team at Loksatta, Maharashtra Chapter. He is a Fellow from IIMA and is a management advisor to ICMH, Childline and other NGOs. This was followed by a cultural program by the differently-abled artistes. The participants may have been challenged in different ways but the performances were not. The amazing display of talent left audiences gasping for more. Spirit. Zeal. Grit. And charm. The performers had it all. The idea for Ehsaas'05 germinated during a marketing assignment for the first year students of the MBA program. The professor liked the idea and they were awarded good grades. But the story did not end there. Intrigued by what management graduates could do for the differently-abled, students played around with the idea of having a cultural programme by the differently-abled in an effort to understand and appreciate their special skills. Guidance from Prof. Neerja Mattoo, head of the DOCC at SPJIMR and Prof. Renuka Kamath, head of the Marketing Area put wind behind the sails and the concept gradually took shape. From being a purely entertainment venture, Ehsaas'05 metamorphosed into being a platform for interactions between various NGOs working for the differently-abled, both as organizers as well as entertainers. Contributed by - |
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