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FCB Ulka Comstrat-2005 Started With a Bang & Ended With a Banger at K J Somaiya Institute
Post-event Press-release

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At the end of the day, the jury decided on the top three teams and awarded prizes sponsored by FCB Ulka, Garnier Fructis (L'Oreal), Tata Indicom Total Internet (VSNL), Sunfeast Biscuits (ITC) and Zod! Clubwear (Zodiac).

K. J. Somaiya Institute of Management, Mumbai, won the competition for the second year straight, whereas N. L. Dalmia and JBIMS were declared as the Second and Third Prize winners.

To wrap up an exhilarating evening, Mr. Anand gave his views of what he thought were the issues facing the Wood Finish industry, and elucidated on what he thought were the 'right moves' for Asian paints in the near future. At the end of the day, every member of the appreciative audience walked away a little smarter, a little wiser, with a more realistic view about brand building and in anticipation of Asian paints' 'right move'.

Concluded.


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Contributed by -
Eric Rodricks,
PGDBA Marketing,
K. J. Somaiya Institute of Management Studies And Research, Mumbai.