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Latest Discussion on CoolAvenues Forums

IILM, Gurgaon Organizes Marketing Fair "Pulse 2010"

IILM Institute for Higher Education recently, organised Pulse 2010 – The Marketing Fair at DT City Centre Mall, Gurgaon. The fair was primarily built on the mandate of conducting research for corporates under the guise of games wherein volunteers collected information on product preferences without participants being aware of the data collection.

In addition to this primary objective, the Marketing Fair also had non-research publicity stalls for certain firms, besides food and other entertainment outlets.

The fair received an excellent response with large people turnout at the venue.

Reacting on the response the fair received, Harneet Singh, one of the coordinators said -“As a brand building activity, it surpassed our fondest dreams”. All in all, Pulse – The Marketing Fair was a huge success. The students are quite hopeful that the Marketing Fair would attract bigger names from the corporate world in the years to come.

Concluded.

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