IIM, Lucknow Organizes the First Annual CEO Conclave at Noida Campus

IIM, Lucknow Organizes the First Annual CEO Conclave at Noida Campus
Post Event Press-release

IIM Lucknow's Noida Campus organized the first CEO Conclave on the theme "Building strategy for rural India" at the India Habitat Centre.

The CEO conclave was an initiative of the students of International Program in Management for Executives (IPMX) and drew a tremendous response from the industry, academicians and students from various institutes.

The conclave was inaugurated by Dr. Devi Singh, Director IIM Lucknow and Mr. Rajesh Gupta, President DCM Haryali Bazaar. Speaking at the occasion, Dr. Singh said that "The next 10 years will see the rural sector driving the growth in the economy. Given the importance of the sector, the students of IPMX worked very hard at bringing to one platform the leaders in the rural businesses to learn what their strategies were and how they succeeded". Dr. Singh focused on the growing importance of the rural sector and said that the businesses can capitalize on this growth by infusing more resources in this sector.

The speakers at the conclave included the success stories in the rural sector like DCM's Haryali Bazaar, Aravind Eye Care System, Mahindra Rural Housing, ITC's Technico Agri Sciences, Reliance Retail, Learning Facilitators and MART. The CEOs of these organizations shared their experiences of working with the rural markets, their innovative marketing and sales strategies and their "engagement tactics" with the rural customer. The resilience of the Indian Rural markets, which has given India a growth of 6% even in the worst phase of global economic crisis, can not be underplayed. The CEO conclave looked at the nuances of doing business in the rural sector.

Mr. Rajesh Gupta, President, Haryali Bazaar, in the session on "Business models for sustainable strategies in rural market" said, "Rural market is not the bottom of the pyramid. The rural market is as segmented and complex as the urban market and the traits of a rural consumer are similar to those of an urban consumer and offer similar challenges to marketers. The key to capturing the rural pie are affordability, value and quality". Haryali acts as agriculture solution provider, agriculture advisory and helps in linking farm sector with markets through supply chain warehousing.

Mr. Anuj Mehra, CEO Mahindra Rural Housing, speaking on the session on "Business Development Strategies for Rural Markets", said that the Rural markets are highly volatile and the risk of acquiring NPAs is relatively higher. Mahindra finance has developed products keeping rural consumer in mind by structuring products with flexible repayment options. The value proposition behind the business model is "financing dreams".

«Previous
1
2
Next »

MBA Alumni \| MBA Students \| MBA Aspirants \| MBA Forums