IIM, Kozhikode Successfully Concludes its Flagship Annual Management Festival, Backwaters 2010

IIM, Kozhikode Successfully Concludes its Flagship Annual Management Festival, Backwaters 2010

IIM Kozhikode concluded its flagship annual management cum cultural festival, Backwaters 2010 successfully.

The event saw participation from more than 70 premiere B-Schools of the country for prizes of over 6 lakhs. About 100 students were invited to compete for the final rounds at the scenic campus of IIMK. More than 12 lakh hits were registered on the official Backwaters website across 26 countries in a period of just 1 month. Backwaters 2010 received immense support from the industry with leading institutions like Cognizant, Lenovo, ITC, TiE, KeralaIT, Union Bank of India, NABARD, Gold Simulations, Zapak.com, HDFC Bank, Nokia, and Tata McGraw-Hill partnering the festival. For the first time, IIM Kozhikode students participated in an awareness generation program on animal treatment in association with petaDishoom making IIMK one of the few premiere B-schools to have supported such an initiative.

The flagship social B-Plan event White Knight organized in association with TiE saw over a 100 entries with 8 finalists invited to the campus to present their ideas in front of an esteemed panel of judges. All the teams presented innovative and highly relevant B-Plans ranging from solutions to problems of rural electricity, drinking water, primary education and agriculture. Team Endeavors from SPJIMR walked away with the 1st prize worth Rs. 1 lakh including net books by Lenovo.

Labyrinth 3 - the online Treasure Hunt, organized in association with ITC and online partner Zapak, scripted another success story for Backwaters 2010 with enthusiasts across the country and abroad spending days and nights wrestling over the riddles and puzzles presented in the event. Labyrinth was solved after 5 days by IIM Indore students who became the first to enter the Hall of Fame.

The flagship event of the strategy vertical, C-Strat, organized in association with Cognizant, saw the top 6 teams compete in the on-campus round. The teams had the task of creating a viable acquisition strategy for Cognizant and the event was judged by a senior member of Cognizant Management. Team Cognoscenti (IIFT, Delhi) and Team Atlantis (SJMSOM, IIT Bombay) held 1st and 2nd positions respectively.

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Contributed by -
Gaurav Luniya,
Media Cell,
IIM, Kozhikode.

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