Home

B-Schools' Home

B-School News

B-School Events

B-School Diary

Companies Research  Center

Career Resource Center

Admission Alert

MBA Forums

Search

Join e-Communities

Buy Books

Help Line!

Mentor Program

Be a CoolAssociate

Give Suggestions

Company Search

Subscribe: GMAT list   GMAT mailing list brings you tests, scholarships, news, developments & school admission alerts on a regular basi So subscribe GMAT list and get the extra advantage! Subscribe

Latest Discussion on CoolAvenues Forums

'MarketPlace' - The First Wholly Online Event of Intaglio 2009-10 Held at IIMC

MarketPlace, the first wholly online event of Intaglio 2009-10 - the annual international B-School Meet of IIM Calcutta, was held yesterday with a resounding success.

With prizes worth INR. 100,000, more than 450 teams registered to participate in the war of marketing strategies. Teams fom the IIMs, ISB and other leading Indian B-Schools competed with international colleges like China Europe International Business School (CEIBS), Shanghai on a common platform.

The online event comprising three rounds tested strategy, consistency and general marketing awareness. The evaluations would be done by the event sponsors Wild Stone. Round II, which is the Grand Finale, would be held at IIM Calcutta. Six teams, selected in today’s round would get a chance to make a presentation in front of eminent personalities from the industry and academia. They would have to prove their expertise in marketing by analyzing personal care industry and determining the future marketing strategy for Wildstone.

---

Contributed by -
Paul N. Savio,
Media Team,
Intaglio 2009-10,
IIM, Calcutta.