The Startup - A Local Connect Service to Organize B School Competition

The Startup - A Local Connect Service to Organize B School Competition

The Startup - a local connect service - aims to bring a massive societal change by bringing locals together on a digital platform. To that end, it invites applications from teams (of maximum size 5) to a B-School competition aimed at driving adoption of the service among locals.

The Startup provides an open platform for locals to derive value by sharing info related to every possible local aspect, and tracking various people and places of interest. By highlighting appropriate features, benefits and utilities to various target audiences - professionals, students, administration, neighborhood associations, businesses etc - the service can become a powerful channel for local communications.

The objective of this competition is to let the "Executive teams" drive campaigns - internet / mobile / PR / viral / direct / door-to-door - towards various audiences to help The Startup evolve into the channel described above.

The winners will be decided based on the impact the teams are able to create. The impact will be measured based on, inter alia, the combination of the number of users added and their general profile, any effective monetization strategies deployed etc. Note that a certain strategy targeting few high profile users - say celebrities, or business people or administrators - may result in attracting a larger mass of people. Alternatively, a direct approach highlighting mass benefits / utility can achieve equivalent results. The teams need to play to their strengths to achieve maximum impact.

Since The Startup team wants to carefully cultivate the platform, there will be a set of Dos and Donts that will be communicated to the shortlisted teams.

Prizes:

Teams will be awarded cash and / or equity in the company based on the points they earn. The points they earn will be subject to the impact they create - eg: no of active users, or revenue generated, or revenue opportunity created etc. The specifics will be mailed to the shortlisted teams. We will also offer the winners the option to be a part of The Startup team.

Deadlines:

Last Date to receive applications: latest by 1st November, 2009

Notifiaction to the shortlisted teams: latest by 6th November, 2009

The competition will be kicked off on 7th November, 2009

To Apply:

Step 1: Register at www.osutra.com

Step 2 Click www.osutra.com/plan/data to apply.

Selection Criteria:

Uniqueness and relevance of their strategy to The Startup

Sincerity and practicality of responses in their application

The Startup team is comprised of leading international business school and IIT graduates.

Concluded.

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