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Article | Air Deccan: "Simplify"

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Air Deccan: "Simplifly"

- by Mayur Mayank *

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Page - 3

The plane reached Hyderabad in an hour. We were asked to remain seated in the plane. New passengers joined in and then again the plane was on its way to the second take off. I was a much-experienced traveler by now!! Infact, I helped the person sitting next to me in fastening his seat belt - as he was also a first time traveler like me - but nonetheless, I had more number of travel minutes in Air than he had!!
I finally reached Delhi at around 12:00 hrs, after a delay of about an hour from its scheduled time. It took another 45 minutes to come out of the Airport.

It was indeed a good ride with plenty of surprises!! When in retrospect, I find that it actually took me 9-10 hours for the whole journey, out of which 4 hours were to be spent in the plane. But considering the time that a Train takes for the same journey, it was indeed very much satisfactory. Thinking of the services provided to its customer, I see eye-to-eye with their policy.

Its tag line shows - Simplifly - simplified fly OR simply fly, whatever way we take its meaning, it actually caters to the main issue for its passengers - money and time. How does it manage to do so? Of course, they have many sponsors to support them. I could see, they had a magazine which had every page sponsored by the companies. Even the body of the plane was open for advertisements. The flight crew strength was very low, though they never compromised on the security aspects. Apart from that, it had very less leg space for the customers - just enough to sit comfortably. With the Air fares touching close to AC fares of train, more and more number of people are preferring Air travel than a time-taking railway service.

For people like me, they take an airline to reach their destination in shortest possible time with lowest fares possible. Who cares what food I am getting inside the plane? How many chocolates I get? All I want is to reach my destination in short time, and/or any extra service - for which I am exactly paying for what I get.

The whole episode gave me yet another dream to fly again. The charm to fly in air is still engrossed within and would probably never be shaken.

Concluded.


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* Contributed by -
Mayur Mayank,
PGP-II (2004-06),
Bharathidasan Institute of Management, Trichy.



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