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Countries are like little homes; they house a nation, hold ideologies and provide shelter and comfort to its people in hopes that the occupants will nurture better ideas for themselves and further flourish humanity. Such are primary desires and goals of most countries on this small planet.

America is no exception. For decades, billions of people around the world slept at night on empty stomachs amidst dreadful circumstances, often dreaming of the freedoms and liberties of America, which they likened to a great land, a paradise and a final destination point.

The best and brightest of the world gravitated to the great USA in search of golden opportunities; in hordes they came, and en masse they settled. America became the nation which acknowledged greatness and provided the driving force to allow the dreams of small, ordinary people to take form and flourish. Free from restrictions, allowing grand expressions with extraordinary liberties, that no other nation in the history of mankind has been able to match at such a grand scale.

But currently, it seems that this home of the American nation has started to resemble that old mansion, elegantly pristine but known to be haunted, sitting at the end of that dead-end street where ghosts, mysterious apparitions and unexplainable signs have emerged. This planet, like an old street, is already full of such haunted houses, which at times seem abandoned, lifeless and unable to give or receive neighborly warmth; factors so critical for any country on the global scene. But is America really haunted?

The Three Americans

We can easily divide the citizens of America into three key groups.

The first group makes up the majority of the American population; the 70-80% of which live happily across the rich land; the nicest bunch who are content with their daily lives, sports, cheap tobacco and liquor, often oblivious of the affairs outside their own state, never mind the globe. Often challenged with the simple and basic choices between paper or plastic, smoking or non-smoking, they hardly vote, hold faith in their flag and their president, and ask very few questions.

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Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com