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We are simply not alone any longer, anywhere or anytime... not even in the most private rooms and quiet spaces that we so dearly cherish. All that beautiful décor and openness that we think is filled with fresh air is actually jam-packed with zillions of invisible
wireless messages, electronic signals, streaming videos, and all kinds of pulses that are fast forwarding our cyber-society of today. The special eye-wear that's currently under rapid-development to enable a three-dimensional spectrum view of digital flow in thin air, as seen in 'The Matrix', where free-floating, streams of digital information will surround us and shock our thinking. These digital signals cover us like a thick blanket, watching and awaiting every single electronic interaction of ours, recording, updating and profiling our habits and patterns based on consumption.

Deeply submerged in the cyber-ocean of information, there are two outcomes to this. Firstly, our existence as a hyper-consuming subject, the second is an interactive profiling system, built on super-sponge-technology that scans our present movements to predict our future ones, offering products and solutions which parallel the speed of our thinking. Sounds too sci-fi crazy, but in reality, it's yesterday's news.

There's more information about us out there this very second than we can imagine. After all, we're living under amazing times, like a very fast game of ping-pong, constant action and reaction to just about everything we act upon is being championed. It's so fast and so instant that it boggles the mind; any of your actionable pulses could go and come back around the globe in a split of a second. See? It just did. Technology has seriously flattened the earth and truly curved our daily lives; where cyber life-styles have us spinning into yogurt while the clocks seem going double the speed. It's hard to figure out with all the supposed ease of technology and open access where the time goes. Hours seem to be shrinking into minutes. Seconds? What seconds? The hamster-style mobility of the daily grind is keeping most of us from revolting. Even matters of distance have disappeared; you forget where you were few hours ago, which block, which airport, which Starbuck's, which country? The increasingly digital state of today's world has almost eliminated the dimension of time.

This digital miniaturization has blossomed into an interactive-hyper-connected world of mobile technology that has taken over as the most powerful of all new mediums so far. In this setting, the entire world becomes the largest shopping mall, the customer becomes the most powerful prowler, in search of deals, a universe of product and services opens up, and only those organization with commanding knowledge of global marketing response, cyber branding and cyber mobility are poised to make it in this curved space.

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Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com