Page - 1

With over 90 million e-votes, the global populace just reconfirmed the new Seven Wonders of the World and also introduced a new global E-Vote democracy.

Two things: Firstly, untraceable e-votes can easily dominate the media and public perception,
suggesting that even modern structures can sometimes replace the ancient wonders of the world. Second, the abundance of new global issues on the horizon makes the e-voting process a highly attractive method to suppress public opinion by camouflaging it with massive untraceable pulsating loads.

The last century has gone through various mediums and mass communications cycles, such as the old print society, where printed word was considered final, followed by the radio, TV and internet society, and has now entered the global cyber-branding society using hyper-mass-communication methods such as E-voting.

This phase of justifying the decision of complex issues based on untraceable electronic pulses raises some serious questions, as most of the global population is oblivious to the inner intricacies of such global networking systems and highly programmed devices, just as they were during the workings of last century's newspaper barons.

If we accept knowledge as the real bond of society, and printed word its biggest breakthrough of the period, then today, the flow and control of information will hold ever more power. The technical capacity of a single source to communicate and regulate information at a massive global scale will establish itself as the new phenomenon.

In this current race, brand able ideas of commerce and geopolitical issues will become more easily globally visible than ever before, as people work, travel and interact in several countries simultaneously, these sudden powers of new voting creating super-explosive-exposure will also increase the number of new groups, new nations with new flags around the world. Thinking is a luxury, which always demands time, peace and isolation will increasingly become the most sought after commodity of today during this thoughtless, impulsive decision phase of the period.

Today, free democracy meets free voting, creating freedom beyond control and new liberties, creating a mess. It is still the calm before the storm.

Perhaps we have already created the greatest wonder of all; an interconnected-interdependent-interlinked-global-society of amazing proportions.

Next

Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com