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Old mainframes first shrunk into micros, then to laptops and now to cigarette-sized USB drives to enable high data portability with several gigabytes in storage capacity. These tools, combined with the external accessibility of Google and dozens of other runners in this space, witness a major office revolution, the portability of the business is on the move and the days of stationary offices are numbered.

This change now incubates from a basic e-commerce approach to an end and new global e-commerce lifestyle dawns. By simply providing free Internet and computer access to an entire nation, the economical landscape can be dramatically altered. The prevalence of such turnkey Internet solutions such as Google, and Wikipedia further emphasizes easy accessibility for mass-connection. Harnessing the same logic behind this principle could bind together an entire city, nation, continent or region within a network of streamlined inter-connectivity and unforeseen efficiency, holding the potential to shake the foundations of a nation and boost its GDP significantly. The old notion of hard wiring the entire nation for computer access at a mega cost is now being replaced to setting large Internet cafes at every street corner and let the office-less society become fully accessible world-wide. Hard to imagine phenomena in the making as these young players of e-commerce move up to image and branding issues and kick start cyber-branding to tackle global commerce.

This is precisely what IBM achieved with its introduction of the Selectric typewriter, which boosted the efficiency of corporate communications amongst companies, as the art of letter-writing amongst businesses blossomed. Since the dark ages, businesses have always sought to improve the means and quality of connection between buyers and sellers, by introducing a new medium at every age. From telegrams to faxes to the onset of online directories and vast, community-based networks, each nation should strive to maximize this power, which, although free and easily accessible to all, still remains overlooked.

It is now high noon, I am still in the master bedroom and the leading publisher of top world class magazine "Office" wants to do a cover story with this piece, and then quit, later to join some of us in the local park. Please come with the birdfeed.

Concluded.

Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com