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Despite all denials, newspapers all over the world are simply dying. The gravity of the problem is not that the competing media like TV or Internet are at play; it’s rather that the public all over the world prefers moving pictures in the palms of their hands
over deciphering or reading between the lines of nicely arranged words spread out on a paper blanket.

The Children of the Millennium

Historians will regard our current centuries as volatile, innovative and dynamic, yet the Paleontologist would agree that during the last millennium, we have hardly evolved at all. There goes all the IQ tests. As a result, we are still the same homo-sapiens, although erectus but still scared of the dark, carrying the same chains of emotions and fears, like babes in the woods, very cautiously we tread on this little planet. As children of this new millennium, we now have new toys to play with, and some new buttons to push, while minds stay trapped in ancient behavior, responding to external stimuli with great caution.

The human mind naturally gravitates towards the easy flow of colorful moving pictures, where it likes to become a receptacle, while reading words forces the cerebrum to create imaginary moving pictures with its own logic, and exercise its own craft. But with regular watching, a kind of mental numbness takes over and the mind tries to go to sleep. Like watching very late night TV and getting out of body experiences.

Print-Society to Cyber-Society

If you are reading the newspaper today, then it is obviously yesterday’s news. The cumbersome process of cutting forests down all the way to print and distribute takes some many thousands of critical steps and this system perfected over a century is still too slow to feed the voracious appetite of the info-hungry creatures that walk the planet now. The sudden explosion of technology in the last few seconds on the clock of human evolution may appear to make us look suave over what we looked like a few minutes ago, but we are certainly trapped where we were hours ago. Where are you, Darwin, when we need you?

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Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com