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Sound Bite Culture

The short and crisp doses of sound bites have made us, around the world, a very well-informed and highly educated population, in sound-bites only. That’s it.
The abbreviated versions of very complex issues demanding deeper and richer understandings are eliminated by short headlines, nicely arranged to fit cute small screens, as words are further corrupted and abbreviated to comply with this new lingo. Today, the universe of text messaging is where the once-powerful print society of the last century was. Everything and all things are compressed into sound bites. The diversity and variety of trivial issues has taken over discussion and any chance for in-depth analysis.

Today’s youth is fully conversant about some 100 issues, as long no detailed explanations are required. This cursory knowledge incubates further fears and lack of confidence and also makes us gullible to any heavy bombardment of any strong and highly-repetitive message. The Orwellian Model is passé, it’s more like the DigiSapians en masse preparing for our brains to shrink to the size of our fancy PDA’s. Miniaturization anyone?

The Surgery Table

Denials about the print medium will not cure the main problem. Like the much earlier resistance by the media barons for having absolutely nothing to do with websites to display their newspaper contents has already proven very wrong. Here are three surgical procedures. Oxygen please.

Cyber-Brand for Cyber-Society

Most newspaper corporations are convinced that by simply having a website with complicated layouts and complex graphics, they are deeply immersed into e-commerce, and some flashy, jumpy website with a weird looking format and foot long silly twisted URL is a hip cyber-branding strategy in action. It’s really time to go back to school. The books that teach about cyber-branding are not published yet. An in-depth discovery of the real cyber-branding and the complex cyber-society is a pre-requisite.

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Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com