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To convey the message of personality, the labeling range is amazing. Isn’t Obama like a Superman, says one, or Robocop or Tarzan or R2D2? Sometimes, cool like Paul Newman, mumbling like Marlon Brando, feisty like Anthony Quinn or biblical like Charlton Heston.
This way, people can really relate to the personality and message. Now I understand. The overly brand-mentality society further speaks. How about Dirty Harry? Dancing with Wolves? Darth Vader? Even Mr. Bean? Finally, on what will Obama say to Hilary? "Frankly, my dear I don’t give a damn", or "Go ahead, make my day", or "I’ll make you an offer you can’t refuse".

But the more enlightened and advanced commentators go on like this: Obama, "Now that's refreshing", "My kind of clean". And speaking of Hilary, "Welcome to the world", "Life tastes good", "Because she’s worth it".

Senator McCain, a warrior and the real hero of must-see movie: The Hanoi Hilton about his life as a POW, is just a Hummer with a silent engine. His experience and stature is often puts him along the lines of "Make every day good to the last drop". "Much more than meat alone". "Good things come to those who wait". "We’re right behind you. every step of the way". "Take power to the next level".

The talks go on early hours; McCain will not keep the Eastern Promises. "There Will Be Blood" on pork-barrel a "Mutiny on the Bounty" certainly at High Noon.

Of course, those talking sides for Hillary side, isn’t she just like Erin Brockovich, Norma Rae, Wonder Woman, Aunt Jemima and at times simply Jane? This is where it gets back-ended to Tarzan and Jane as Obama-Clinton joint ticket possibilities come to surface including other pending ideas like Samson & Delilah.

Is Obama "generation next" while Hilary "brings good things to life"? Are they both trying to "think", "think different" all the way to "why think at all"? Or are they really smart for staying at Holiday Inn Express? Let’s ask the ducky called AFLAC.

Speaking on the other complex matters and domestic economy and searching for the simple solution, someone screamed,."Do it in Huggies". Folks, "Just don't do it."

These days, the know-how of Presedential Branding is as important as the keys to the White House itself. The combined billion-dollar costs of campaigns to get votes is no longer a simple matter of shaking hands and sound-bites.

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Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com