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Come August 24th, 2008, when the Olympics Games start with music and hymns and the torch lit the flame, the global spotlight will land on Beijing, and when the athletes march in unison to their beautifully orchestrated national anthems, in the ultra modern
stadium, the whole world will witness a sleeping giant, awaken to create a global shockwave. Like a nicely packaged, little gift box, a highly intense global consumer revolution will be let out to create ripples in global image shifts and perception consuming minds and like a tsunami will mostly wash over the busy production facilities of hundreds of nations parked far away.

China, the world's largest nation, now also the world's largest factory, is satisfying the needs of consumers all over the globe with fascinating ease, high value and economical products nurturing new trends via mega-brands in mass consumer goods, technology, fashion, and all other aspects of life that have now influenced a new global nouveau consumerism.

Just read the latest messages in the fortune cookies, they will most probably tell you a deep message from Taoist scriptures about soft humility, and a deep sense of aiming for victory. With intense hard work and patience, they have strived hard to make this dream a reality. All over the world, though, each country has developed its own opinion and nurtured it deep within its populace and modified its policies towards China. Nevertheless, one cannot deny the extraordinary strides that have taken place in China during the last few decades. With focus and determination, it has changed and progressed despite all the international oppositions. Today's China is far better than the China of decades ago, and furthermore, as most Westerners are only limited to a Chinatown in their home city, they have tendency to judge all issues about this new super-power-country based on their encounters on that extremely limited standard. For any serious discussion now, a visit to China is certainly a prerequisite.

Today, China alone could break the Internet into small pieces, simply by creating its own exclusively Chinese network, capable of servicing a billion-plus online users. The armies of brand new products under development could dwarf the reach of western products in terms of quality, value and price. By simply adjusting its currency, it would make the global sub-prime crisis look like a joke. Basically, what was west doing over the last few decades in this international game? What really happened? Was China too fast or the west too slow? The answer is both.

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Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com