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It seems Asian countries with the most populations to have more power as they can afford highly productive cheap labor, and interplay the technological advancement to maximum benefits, and become exporting nations for internal, economical turnarounds.
Does this create scary scenes for the west, with its aging populations, and little or no population growth, combined with their massive terrain to fill with innovation and traffic jams? The education standards and zeal to learn at the grass-roots level is one of the main ingredients of these sudden bursts of economical miracles, while the US has now placed last in high-school standards among the western world, and cannot justify such slips within its own long-term nation building.

Western Worries

Without a doubt, in this global image-positioning shift that has consumed the last many years of tactical play and challenging the western hierarchies of brands and their domination, China, India and many other Asian countries will now dominate the landscape and dictate the future of global nouveau-consumerism. Countries in Asia are rapidly deploying marketing, branding and image-building opportunities to create name brands that will circumnavigate the globe. Somehow, the same western companies which, in a large majority, manufactured the entire production lines in Asia, and marketed them to the rest of the globe at 1000% markup, are in deep waters facing the intense competition from the same countries, who have learned the ropes, secrets and tactical strategies to go out and circle the wagons.

Games to Games

In the numbers game, China is leading on far too many fronts, from its number in exports to innovation and the global trade-marking of new ideas. From shocking prices in major consumable items to technology to bio-sciences, it appears that in this century for Asia, China and India will lead the race. Big time.

During my marketing work during the 1976 Montreal Summer Olympics, and having witnessed the boom and power of the west during that period, and how advance and targeted it was dwarfing the economies of the Asian countries, it will be quite amazing. On August 24th, most of the western and other global leaders may ponder about such dramatic shifts of global image perceptions and the ultimate global acceptance of China as the new world power of global nouveau consumerism. Fortune Cookie, please!

Concluded.

Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com