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Article | "The Art of Politicking"

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The Art of Politicking

- by Raj Nambiar *

Page - 1

If management philosophies were to be employed in the murky world of politics- - -

Most of us Mumbaikars woke up to the news of the two senas clashing for what seems to be a trivial issue or simply for want of other important issues. So while the Six principles of good old fashioned raada (Any Mumbaikars dictionary would have Raada - Street fight for non causes using WMD's such as iron rods, used tube lights, soda water bottles & anything that makes noise) were being put into practice most of the bars throughout the city of Mumbai were doing roaring business in anticipation of a call for a bandh & the holiday which came in its wake.

So while the blame game is on with each warring faction or this case warring senas pumping up the rhetoric the author gets down to the metaphysical business of linking Mumbai style politics to management:

  • Spotting Opportunities & Leveraging them - If the opportunities to create raada/ call a bandh does not present itself - use creativity & innovation in turning non issues to burning ones wherein most of the Rambhavs (Indian version of Rambo) in & around the city find an avenue to vent. The visual or film that comes to mind is that one of a Volvo Bus burning when Rambhavs were at work on a Sunday - the Sabbath for most working professionals.

  • Marketing Communications - Use every vantage point as a marketing hot spot to highlight your non achievements - as seen through the various hoardings, cable TV releases, ponsored programmes (please note that sponsorship is spelt as ponsorship in Mumbai), rallies, Karyakarta conventions (local unbiased versions of the UN Assembly) et. al. One also gets inputs that hoarding & banner spaces around the city are subsidized if you are a political leader/ party wanting to use vantage spaces which in marketing parlance amounts to getting more bang for your marketing buck.

  • Customer Touch Points - Maintain well appointed offices (shakas) on land usurped from the city or grabbed at any opportunity that presents itself - the customer touch points can be used at will to maintain contact with the average Mumbaikar - and at times to store WMD's or stoke the fervor of communal/ business or social hatred. The shakas has its parallels in the world of management wherein today's companies are also attempting to reach customers (even the probable ones) by maintaining customer touch points all over.

  • Poaching from the Competition - Each defection engineered from the opposition camp is a victory & a photoop - so while politicking involves defections in all shapes, sizes, positions, levels, religions the world of business or management is also involved in poaching market shares, new product ideas, talented manpower, bottling plants & whatever may add value from its rivals.

  • Warding off Threats - The threats in politicking comes from horse or donkey trading, voter registration, electioneering besides the omnipresent challenge of who organizes the rail roko or the dharna or the blackening of the professor's face first. In the world of business the threats may not be as heavy as the ones in politicking but nevertheless they exist. It takes people & business skills to ward off threats & keeping the competition at bay. The most recent example of the world of politicking & business coming together to turn what could have been a threat into an opportunity is the recent issue with the new improved power bills of a huge business conglomerate which tested the people skills of many a party - but then in the end the politickers & the businesses make strange bed fellows - normally the Mumbaikar would have lost but in this case maybe the municipal elections due next year saved the Mumbaikars wallet from further depression.

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