85% of India's GenY use Facebook to connect instantly: TCS Survey

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85% of India's GenY use Facebook to connect instantly: TCS Survey

May 31,2012

Indias Generation Y is fast changing the communication paradigm by quickly adopting new modes of networking using social platforms like Facebook, Twitter, as well as tools like instant messaging (IM) and chat, according to the findings of the TCS GenY survey 2011-12, which was released today.

The findings of Indias largest survey of over 12,300 high school students across 12 Indian cities reveal that smart devices and online access are making GenY instant connectors.

This is transforming the way tomorrows professionals are conducting their academic and social lives.

Findings of the TCS Survey
Commenting on the survey, N Chandrasekaran, CEO & MD, said, Combination of more bandwidth, availability of smart devices and the surging popularity of social networks is changing the way Indias high school students conduct their academic and social lives. As significant employers of Indias talented youth, we need to understand how to leverage these social trends to create engaging careers for tomorrows professionals.

Releasing the survey, Ajoy Mukherjee, Executive Vice President and Global Head, HR, said, The survey highlights the increasing relevance of concepts like social networks and gaming, which can be used to drive collaboration, creativity and productivity among young employees inside the enterprise. This can help keep GenY professionals engaged and energized through their careers.

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